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TikTok is introducing a new feature that enables them to lessen the quantity of AI-created media appearing in their streams. This step comes as the service disclosed that it currently hosts over 1 thousand million AI-generated clips.

Trial and Implementation

This change is in a pilot phase over the next few weeks before a full-scale rollout. This shift aligns with a rise in content created by AI, driven by emerging AI video creators.

The Broader AI Trend

It has been noted that nearly one in 10 of the fastest-growing channels on another major platform exclusively feature clips produced artificially. A considerable share of this output is classified as “AI slop”, a phrase for poor-quality, bulk-generated content that is frequently illogical or surreal.

Based on user feedback that numerous viewers appreciate content made with AI tools, including digital art to educational videos, and we intend to offer the community the power to increase or decrease of that, depending on their own likes,” said a company executive.

Scale of AI Content

The service disclosed that there are now over a billion videos on its network identified as artificially created. Collectively, over 100 m pieces of content are added to the app daily, making clips made by AI a minor part of its overall inventory.

How to Adjust Settings

Users will be in a position to limit or boost the level of AI content they see by using the content preference setting in the app and choosing “AI-generated content”. Further subjects that currently be modified under the setting encompass politics, style, cosmetics, and dance.

Content Labeling and Policies

TikTok’s rules mandate users to label “realistic” artificially created content, and it prohibits malicious fake videos of public figures or crisis events. Any realistic artificial content that is not labeled can be taken down under its community policies.

Additionally, the platform will from now on add an artificially created label to content created with its proprietary AI systems, or identified by an cross-platform project for identifying artificial media. This step is designed to deter users from seeking to circumvent the labeling process.

AI Literacy Programs

The platform is additionally establishing a $2 million awareness program for experts and groups to create informative material about using AI responsibly. This program will support educational bodies specializing in educating computer science.

Platform Protection

The video-sharing app has justified its moderation strategy, following controversy over intentions to cut jobs for a large number of safety staff in the UK. It is planning to cut a significant number of roles in its content moderation department in London, with trade unions and digital protection specialists raising concerns that humans are being replaced by machine-led review.

A senior executive stated that staff-based oversight would still have a role, but artificial intelligence can shield workers by filtering out the most harmful content ahead of it gets reviewed by people. The platform reported a notable drop in shocking and graphic content seen by human moderators over the past year due to intervention by its machine learning processes.

We believe it is crucial to balance staff and AI to maintain a secure environment,” she said. “We’ll have people as integral to the approach, but we also think it’s extremely critical to limit contact with harmful content as quickly as possible, which is why a lot of the machine support is really helping us process content quickly.”